If you are yet to hear (and squeal with excitement) over the Australian launch of Urban Decay – perhaps you’ve been living under a rock; or perhaps you simply don’t know what you’ve been missing out on…
In what has been coined the biggest beauty launch to ever hit the country – the cult-status brand, Urban Decay is now available at Mecca Maxima stores and mecca.com.au nationwide.
The brand launched in-store late last month – so now that the queues are starting to dwindle and some must-try products have been re-stocked on shelves, it’s time to get really excited and start compiling those shopping lists…
Urban Decay has been one of my favourite beauty brands for sometime – as with so many amazing brands, I was first introduced to the brand on a trip to LA – the pigmentation of the products and colour shades of products on offer hit the nail on the head – big time.
The brand launched in 1996 and has gone from strength to strength in beauty-world domination; to the point where one of the brands iconic Naked Palette is sold every five seconds!!
So now that overseas product hauls are a thing of the past – what do you need to buy immediately now that UD has hit Oz!?
Let’s start with the face – Urban Decay’s Naked Skin Bronzing Balm takes your ordinary BB Cream to a whole new level. It’s enriched with watermelon extract and amino acids to protect, hydrate and prime the skin. The result is a flawless, undetectable base with light-diffusing, ever so subtle shimmer and a bronzed, dewy glow. It’s PERFECT for wearing alone or for mixing with your favourite liquid foundation for added glow.
For those who want more coverage UD’s Naked Skin Weightless Complete Coverage Concealer is revolutionary; it gives serious coverage but is not drying at all; it glides on ever so easily and melts right into the skin; perfect to disguise dark circles under the eyes or blemishes; it can be layered and layered and never looks cakey.
While Naked Skin Ultra Definition Powder Foundation is a powder foundation that gives THE longest lasting, flawless complexion. It’s rich and velvety and can be layered on top of liquid foundation for added coverage; while it’s a full to medium powder-based foundation, you’ll be seriously blown away by how luminous the finish is.
A favourite product of mine is the Naked Illuminated Shimmering Powder – it’s glitter for the most sophisticated of grown-ups. A luxuriously silky powder that tricks everyone you know into thinking you were born with J.Lo-dewy skin; it’s perfect to dust on the tops of cheekbones, on the bridge of your nose and across your collarbones to diffuse (faux) light and blur imperfections.
Moving onto the windows to the soul; you can’t start without an eyeshadow primer… Don’t think you need an eyeshadow primer? Well give Urban Decay’s Original Eyeshadow Primer Potion a whirl for a day; it’s a creamy, weightless cream brightens your eyes, reduces redness and fills imperfections; basically 8-hours sleep in a tube, really. And in case that wasn’t enough; it ensures that your shadow sits on top of your lids and never sinks into creases; it also makes your shadow lasts hours and hours and hours longer than should you apply without it.
Liquid-liner fiend? Me too. UD’s Ink for Eyes was used by Kim K on her wedding day; it is a waterproof liner with one of the most precise tips I’ve ever used; and boy does it last; [god forbid] if you fall asleep with your makeup on… expect to wake up with perfect feline flicks.
For the piece-de-resistance; the Naked Eyeshadow Palette – there have been three; pictured here is Naked3, the newest addition to the trio. It’s a palette that features 12 shades; all of which you will ACTUALLY use; yes, all twelve shades. Naked3 features rose-toned hues that are incredibly luxurious and so ridiculously pigmented that they glide across the eye with zero effort and have unprecedented staying power. Think pale, shimmering champagne tones to brighten the eyes, pinky copper tones, an array of taupe tones to define and contour, shimmering mauves, rich copper and smokey charcoal; it’s a fail proof ticket to THE most glamorous smokey eye packaged up in the prettiest metallic rose tin for safe keeping.
Urban Decay products can honestly create any look you desire; and not only do their products ‘do the job’; the have some of the best colour shades on offer anywhere and they last the distance while being incredibly easy to use. Their product offering is essentially a fail-proof ticket to the best-looking version of yourself, and who wouldn’t want that!?
Head into your nearest Mecca Maxima store to give the Urban Decay range a test-drive; the Mecca Maxima girls are some of the loveliest (and most knowledgeable) in the industry – they are only too happy to help with testing, trying and assisting with product application; I guarantee you won’t be able to leave with just one product!
Find your nearest store here or buy online here.